The Heart Group, a
5-physician Cardiology practice, has maintained a sizable presence
in the “Health Care Referral Book” since its inception in 1995. Why?
Because it greatly simplifies healthcare office life, and provides a
concise, cost-effective way for communicating who we are to the
regions’ health care community.
For our office staff, and others in the area, it is known as our “Health
Care Bible” AKA our “Referral Bible." It is used daily for referrals
to and from other offices, and contacting
other members of the healthcare field. The healthcare referral book has obsoleted other cumbersome “yellow page” telephone books for
inter-communication between healthcare offices--anymore, we simply
do not pick up the phone book to call another provider, instead, we
exclusively pick up the healthcare referral book. You’ll see why I
say this as you
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thumb through your
Referral Book. It’s handy and concise, but
comprehensive. It puts all the information we need at our fingertips
without
having to dodge all the other types of advertising found in other
publications.
Since a large part of our business is generated
through the referrals of other offices, the
healthcare Referral Book has allowed us to “downsize” our spending in
other media which
is not nearly as targeted nor comes anywhere close to the
shelf-life, retention, and daily usage the healthcare Referral Book
delivers--we feel the money we save in the yellow pages, magazines,
and television exceeds by far our modest investment in the
healthcare referral book (actually generating a cost-savings for us).
The healthcare referral book is a useful tool and prudent investment for us
at the Heart Group. When our marketing efforts are evaluated each
year -- the Health Care Referral Book is the one publication that NEVER
is questioned as to whether to continue to participate or not! Our
modest investment lasts for an entire year in a publication that is
used by providers and staff members throughout the healthcare
community over-and-over on a daily basis -- thus, the name “Health
Care Bible."
You will soon
experience what we have
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experienced…this little
book is beloved and
guarded--in our office and other offices
I pass through I see a book on nearly every desk--frequently I see
these “Bibles” with “DO NOT TOUCH” or “DO NOT REMOVE” inscribed upon
them--I see books tattered and torn from daily usage. My
recommendation…when you receive your copies, once you have provided
them to your staff, be stingy with your spare copies--set them aside
because these books have a "mysterious" way of walking out of your
office plus you’ll want to have “back-ups” to replace books worn out
from the daily wear & tear.
At the Heart Group, it simply makes good common business sense to
maintain a solid presence in the publication that displays every
aspect of healthcare for the area. We believe that we as providers
have an obligation to our colleagues to be easily “accessible” by
being present in the publication designed specifically for us…the
Health Care Referral Book. |
